Digital Press Pack 2 (extract from workbook)

I decided to search for a site that could teach my HTMIL codes or generate the things I needed in order to add images and links into my email press pack. I used google to do the search and it came up with some sites that generated the codes needed to produce them. However after writing my email and sending it to one of my other email addresses as a test, none of the codes worked? I have no idea why this has happened and how to make them work.
What my email said:
"
The Safe and Sound Project was created because the head of LCF (London College of Fashion), Frances Corner, wanted to celebrate the colleges centennery by a new look response to issues of health and safety for young people. This idea was then discussed with Karin Askam, who approached Mark Lebon to express the project in an innovative way. At this time one of Marks students and assistents, Charlie Green, had recently had his life cut short by a drunk driver. It was this tragic event that got Mark motivated to produce an emotional response to the issues of health and safety, and from this, Safe and Sound was put into action.

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This code was supposed to insert a picture!
You may have seen the i-D issue of Safe and Sound, this was a massive promotional step for Safe and Sound by the hands of Mark Lebon and his working contacts within the magazine. It uses photographic images along side the accounts of various This code was supposed to be a link to the safe and sound website!"
"The healing site is there to act as a form of help. Please click the link to view the site and feel free to contribute to this cause.

The second link is direct to my own personal blog related to safe and sound. You can navigate through my thoughts, feelings and work produced as a response of the Safe and Sound Project. Feel free to leave comments or just simply browse
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This code was supposed to be a link to my blog page!"
The image below is a snippet of the work I have produced.
"The image below is a snippet of the work I have produced.
This code was supposed to be an image of a still I produced for the Safe and Sound Project!
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"Thank you.

Miss N.R.Willis
"